LeBron James
The card that rewrote the entire modern RC market. Exquisite was a $500 box in 2003 and Upper Deck printed the LeBron patch auto to just 99 copies. The 2020-2022 boom saw every BGS 9 or better trade over $1M. Post-2022 correction brought prices down 40-50%, but pop-1 BGS 9.5/10 examples still trade privately north of $3M.
Trivia: The Beckett 99 on LeBron’s RC patch auto is considered the single most important card sold at auction between 2003 and 2025. Goldin’s $5.2M Aug 2021 hammer held the modern-RC record until 2022.